InCube 2017

Location of the three Cubes. The first version of InCube took place in the heart of Zürich

From the 6th to 9th October, the ETH Entrepreneur Club organized the first ever edition of the InCube Challenge. During 4 days, 3 teams with 5 students each worked and lived inside a transparent cube in a public place in Zürich. Together with the main sponsors Allianz Suisse, SIX Group and ETH Zürich, the teams were given a challenge to tackle with visions of the future. The students had to reshape the future of mobility, trading and education by coming up with a new product.“Living in the cube was a unique experience. The location really helped us connect with the potential customers, and the ambience created in the cube pushed us to challenge each other and think creatively about a theme which we were overall unfamiliar with.” said the team that lived on Paradeplatz over the weekend.

Challenges for InCube 2018: Presented by ETH Zürich, Allianz and SIX

In a public closing ceremony at ETH Zürich, the teams presented their solutions in short pitches to a jury and the audience. In the end, the Education Technology team won and took the first prize, a trip to Stockholm, home. Their solution, a new education concept called ReshapEd, was able to convince the professional jury. It uses Artificial Intelligence and Augmented Reality to replace the classical lecture concept we know from school and university with a much more personalized and efficient system.

The Financial Technology team, who worked in the cube at Paradeplatz, were able to secure the second place with their approach to investment diversification. They designed SustainGrowth, a platform between everyday investors and small to medium corporates that prompts for the client’s life values – such as technology and social awareness – and turns these into a diversified portfolio of companies in the database.

Although coming in only third, the Mobility team also came up with a brand-new idea called Nudge, a platform to help people develop healthy habits during their daily commutes.

“I am happy I was surrounded with 4 like-minded people that found this challenge exciting and shared my passion for challenging the traditional educational system.”, says Tamara Milosevic of the Education Technology team. “This passion was a crucial factor that kept us going and gave us crazy ideas. It was an immeasurable experience and I would definitely recommend it to everyone!”

Brian Regan, who was part of the Mobility cube at the Landesmuseum remarks: “I think we all learned about how to (and not to) convert vague but great ideas and problems into tangible and viable products. From an organisational point of view, the experience was incredible and the guys from ETH Entrepreneur Club were not only always there to provide anything we needed, but were also always willing to come into the cube for a beer, a debate, an interview or just general banter. The environment this created was amazing and it was a testament to this that after 4 days in a cube, us 5 guys, the Entrepreneur Club team and our amazing facilitator, Alice from Spark Labs, didn’t have our hands around each other’s throats but in fact were still debating and discussing the issues of transport and mobility with the guys at Allianz over beers after the presentation.”

The whole challenge was an overall success and the ETH Entrepreneur Club is highly motivated to organize it again next year. Read here the news coverage from 20 Minuten online.

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